In our dynamic world, digital marketing act as a leading part of the promotion of products, selling goods and boosting brand recognition through digital techniques. But, if you stick to your old and conventional marketing strategy, can you grab your audience? No, you can’t. In other words, you cannot beat your competitors, as you are already far behind from marketing curve.
Nowadays, marketers regularly follow and adopt top digital marketing trends in 2019 in order to add substantial value to the product. The reason is that they know how the thinking, priorities and choices of their customers constantly changes with time. 2018 has already shown us enormous digital marketing phenomena including celebrity endorsement, augmented reality advertisement, social media campaigns, now it is the turn of 2019. This article will shed light on those latest trends in digital marketing that brings new horizons in the industry in upcoming year. Let’s discuss some of top trends:
Rise of Chatbots – Future of Marketing Campaigns
These days, each business industry improves their productivity by cutting down their expenses and engaging audience. Chatbots, conversational agent, leading market industry by guiding customers through audio and text commands. Due to advancement in artificial intelligence, Chatbots is gaining popularity among users, as a virtual assistant. It works like a superhero, which has super powers, understands the need of customer, engage customer via friendly tone, refine its use, and finally delivers enrich solution. With bots, brands can build trustworthy relationships with buyers. Indeed, the great opportunity for marketers!
Social Media Marketing is still on Top
Although social media advertisement is an old way, but still brands are using this for boosting website traffic, brand awareness, brand loyalty, brand reputation. Marketers, advertisers, entrepreneurs used social media accounts because they know that about more than half of the population has already joined Instagram, Facebook, Snapchat and LinkedIn. But using social accounts doesn’t just enough, you need to be more creative and stay up-to-date with their changing tools and trends. Social aggregator tools such as snoopreport, buffer, driftrock visualmarketingindex or crowdfire helps business owners to gain more audience, fans or followers and thanks to story feature of social apps through which you can actively hit thousands of users.
Video Content Advertisement – Real Face of Brand
It is most ideal and engaging marketing tool, which not only augment your production but also enrol audience around the globe. Through effectual videos you can show the true face of your brand. Consider example of pepsi and coca-cola ads, how effectively they are ruling industry by launching captivating ads. Thus, whether you’re in 2018, or preparing marketing strategy for 2019, you must know how video ads add value to your products.
Blockchain- Introducing Transparency
You’ve already heard that how Blockchain is leveraging the finance resources and assets, but it is also gaining tremendous success in the marketing industry. With Blockchain, marketers can instigate honest relationship with buyers, launch transparency, get rid of intermediate paths and have authorized transactions. All of these benefits bring remarkable improvements in business landscape.
The final Note
In 2019 you need a technology partner to support you with new & robust technologies and a digital marketing partner to add latest trends to your marketing strategy. By following these trends your company will have potential to compete in the industry. All of these will have great impact on your marketing strategy, now is the right moment for you to adopt these trends and boost your company value.