Carpentree Doubles Gallery Engagement

and Grows Qualified Inquiries by 48% After Website Relaunch

Company Brief

Carpentree is a Greece based studio that handcrafts furniture and bespoke woodwork. What started as a one person studio for a private music room has become a small workshop known for creative problem solving and finely made pieces. Their clients look for originality, material honesty, and a close collaboration with the maker and values now reflected through a refined web development approach that brings their craftsmanship online.

Overview

Carpentree asked us to build a site that could do three things at once: show the quality of their work, invite meaningful conversations with prospective clients, and let the studio manage content without constant developer help. We designed and launched Carpentree.gr from the ground up sharpening the visual identity, reorganizing the project storytelling, and making the site faster and easier to update. The intent was simple: make the online experience feel like stepping into the workshop.

Sector: Furniture & Interior Design
Project Type: Website Design & Development
Platform: WordPress CMS

Business Challenges

Weak visual presentation – The old site used mixed imagery and low resolution photos that did not convey the tactile detail or finish quality of Carpentree’s pieces.
Low discoverability outside local circles – Limited search visibility meant most leads came from repeat clients and social channels; international interest rarely converted.
Confusing project navigation – Visitors struggled to move from inspiration to inquiry because project photos, process notes, and material information were scattered.
High reliance on external support – Every new gallery or editorial update required a developer, slowing seasonal collections and event posts.
Poor mobile experience – Many visitors browsed on phones but found images slow to load and layouts awkward, reducing time spent on the site.

Solution - What We Delivered

Purpose shot photography and media strategy – We organized a studio shoot to capture full scale projects and close details; those images became the backbone of the visual design and the project galleries.
Gallery first design with tactile storytelling – Each project page pairs large imagery with a short narrative about process and materials, so visitors feel the craft, not just see it.
Streamlined navigation and clear call to action – We rearranged content flow so visitors can quickly move from a project they like to a structured inquiry form or an appointment request.
Content management made local – We built a small set of reusable page modules and trained the team to add galleries, edit copy, and post news without coding help that enhances long term control through a well structured CMS development solution.
Performance and mobile polish – Images use responsive sizing and lazy loading; the templates were tuned to keep mobile load times low and scrolling smooth through careful quality assurance and performance testing.
SEO & regional reach setup – We organized content and metadata to target craft and bespoke furniture searches and prepared the site to handle multiple languages when Carpentree wanted to expand.

Measured Impact

Gallery engagement doubled – Average time on project pages rose from 40 seconds to nearly 90 seconds, showing stronger visual interest and deeper browsing.
Qualified inquiries up 48% – The new inquiry funnel (structured form + project reference) led to noticeably better brief quality from potential clients.
Organic traffic climbed 52% – Search driven visitors increased as the site began to rank for craft and region related queries.
Content update time cut 45% – The studio now publishes new projects and announcements in house, reducing dependency on external developers.
Mobile retention improved – Mobile bounce rate dropped substantially as load and layout issues were resolved, capturing more on the go visitors.
Follow up conversion improved – Because inquiry forms carry project references and budget cues, the studio’s reply to meeting rate rose, shortening the lead to project timeline.

Conclusion

Carpentree.gr now functions as a genuine extension of the studio. It shows work in a way that honours craftsmanship, brings better leads, and gives the studio hands on control of content. The site’s improved storytelling, faster galleries, and clearer contact flow turned casual visitors into serious prospects and removed a dependency that had slowed the team down for years.

Client Says

The demo has proved to be a powerful tool in investor meetings, garnering encouraging reactions. Ansi ByteCode excelled at collaboration, responding quickly and integrating all requested changes.

Greg Foster

GM & Founder of Vizen Analytics LLC

Across all of their projects, Ansi ByteCode has helped to realize efficiencies in processes and technologies, as well as increase ROI. Their flexibility and willingness to go above and beyond project scope sets them apart from other offshore vendors.

Andrew Martins

Former Executive, Manufacturing Company

Ansi ByteCode has been conscientious and reliable since our initial project 4 years ago. They do not over promise or under deliver. We continue to work with them and will for some time.

Eddie Allen

Co-Owner with my wife Lori Allen at BBL Systems, Inc

Ansi ByteCode is reliable and diligent software development company. They can project manage themselves and ultimately create the software as the design requirements are given to them.

Jonathan Spence

Chief Executive Officer at Xtracta

I really enjoy working with this company. They follow up regularly on developments and they work well. We don't have to explain 50 times for them to understand the idea of development.

Cdric Boivin

Président - CEO at Secure Exchanges

Ansi ByteCode LLP successfully reached its goal. The project management was professional and structured. Their team was very good at listening to the customer.